Sacrament

Directed by Ryan Margetts

Die Shiny’s Sacrament is a visually arresting and deeply emotional exploration of self-discovery in the wake of religious trauma. The music video complements the mystical, ethereal nature of the electropop track, creating an otherworldly experience that resonates both visually and sonically. The video follows a protagonist, played by Callie Crofts (also the lead singer of Die Shiny), as she navigates the intense process of rediscovering herself after grappling with the confines of her past religious experiences.

One of the standout elements of Sacrament is its stunning cinematography and lighting. Margetts, who also served as the director of photography, employs a blend of dark, moody lighting and surreal imagery to evoke the emotional weight of the song. The use of light and shadow mirrors the internal struggle of the character, highlighting the contrast between the protagonist’s past and her journey toward self-realization. The visual metaphors and religious symbolism in the video enhance the overall theme, making the video an engaging narrative that draws the viewer in.

The electropop sound of Sacrament perfectly matches the tone of the video, with a haunting melody that underscores the emotional intensity of the lyrics. The sound is crisp and clear, allowing the vocal performance to shine. The mystical quality of the music further accentuates the idea of transcending religious trauma, providing an atmospheric backdrop for the visuals. While the genre may not appeal to everyone, especially those who aren’t fans of electropop, the combination of music and visuals elevates the project beyond just the song itself.

Sacrament boldly tackles the difficult subject of religious trauma, using symbolic imagery and personal reflection to convey the pain and eventual healing of the protagonist. The music video does an excellent job of making this emotional journey relatable to anyone who has experienced similar struggles. The powerful visual storytelling coupled with the music makes this a compelling piece that will resonate with many viewers, even as it may prove divisive in religious circles due to its sensitive subject matter.

Sacrament is a visually and emotionally captivating music video that explores self-discovery and the aftermath of religious trauma with grace and depth. The collaboration creates a memorable visual experience that perfectly complements Die Shiny’s atmospheric song. This music video will undoubtedly leave a lasting impression on its audience, particularly for those who connect with its themes of healing and liberation.