Do Ya Wanna: The Video

Directed by Nick W. Nicholson
Warning – this review may contain spoilers

Do Ya Wanna: The Video is a visual companion to the song by Project 1268, showcasing a love story between a young woman and her best friend, who helps her move on from a breakup. The video follows their journey through various relatable locations, and while the storyline is easy to follow, it doesn’t add anything particularly new or unexpected. I found the music catchy and upbeat, which fits well with the lighthearted vibe of the video. However, the connection between the singer and the couple felt inconsistent. In some scenes, the singer seemed to just appear in the lovers’ world without any clear integration, making the narrative feel a bit disjointed.

From a strictly technical point of view, the video had its ups and downs. The sound quality was solid, and the music itself came through clearly, making it easy to follow the lyrics. I liked seeing the musician playing different instruments, as it added some variety to the video. However, the editing felt a bit rough, especially during transitions, like the awkward jump from the opening embrace to the gazebo scene. There wasn’t much cohesion between the lovers and the singer’s performance, and I think that lack of connection lessened the emotional impact. The cinematography could have made better use of the different locations, but instead, the long shots and close-ups didn’t enhance the storytelling much.

The love story, while simple and straightforward, felt somewhat generic and predictable. The acting was a bit exaggerated at times, but it fit the overall tone of the music video, which had a light and playful feel. That said, it didn’t feel very creative or fresh. I think pop music fans might enjoy the catchy tune and the familiar themes of young love and heartbreak, but the lack of originality in both the story and its execution may leave some viewers feeling underwhelmed. It’s a video that gets its point across, but doesn’t leave a lasting impression.